Is it actually possible to succeed in MLM? Do you really need a huge budget to advertise in order to see returns for your efforts? Why is it that the same methods that your upline promotes, don't seem to work for you?
I hear these questions all the time, and it amazes me that sponsors and uplines in MLM are still promoting marketing methods that are very much out of date. How is it they can promote those methods but I bet they don't use those methods for their success....well, that is true. See there is others ways to market that they won't tell you because once you start, they know you will soon outperform them and move on. They give you the methods that might get you a small percentage of signups, just enough to keep you interested, but not enough to allow you to go on your own.
I have heard all the training calls, did what they recommended. Checked out the lead generation sites and purchased some awful leads. Wasted time and money promoting an opportunity to the completely wrong market. What bugs me is that these companies say they offer support, but what they offer is the same old methods of marketing, or methods that everyone and their dog are doing.... For example:
- Search Engine Optimization - wonderful if you are selling something that only a few other sites are selling, but do a search for network marketing or internet marketing. What you get is results in the millions, now how are you supposed to get noticed there. Especially when most people don't normally go past the first two pages of search results.
- Buying leads/cold calling - Dead, dead and dead. Cold calling is only effective if you call hundreds per day, and even then you may see 1 or 2 results. You are just another telemarketer to them, doesn't matter how you approach them, most people will "hear" the sale coming. Buying leads works for some sites, normally general interest sites. For MLM or network marketing opportunities they don't. Most of those leads are people who answered yes to a survey question months ago asking about working from home. And most of them are people who just want a job working from home, they are not interested in running a business.
So what is the big secret to marketing with huge success?? Well, and this will really surprise you, stop marketing your business opportunity!! What, am I crazy?? How are you going to make money? The thing is a large majority of people in MLM or network marketing are like you and are looking to succeed. I can just hear your upline now...."It will come, you are doing all the right things" The best one is, "Don't reinvent the wheel". That is crap, complete and utter crap.
Time to reinvent the wheel, and the whole car while we are at it. The market you are advertising to is other network marketers. Now that is most likely contrary to what your upline and company are telling you. But it is the truth, see these are the people who are interested in marketing and learning how to successfully market. No use trying to promote an opportunity to your golf partner, uncle Bob or the cashier at the store....they really don't care or they don't want to take the time to learn marketing. You need the people who are in a program already and need advice on how to succeed.
As you have been marketing your opportunity I am sure you have signed up for programs along the way, and each one has an affiliate link that they give you. Time to use that, see what we are going to do is use those affiliate links to fund your advertising and at the same time, educate network marketers on how to successfully market their MLM opportunity.
So, your next question is how exactly do we go about doing that?? Now I have brought all the tools and advice you will need together in my site, MLM Success Secrets, and the best part the videos are all free.
Also I recommend viewing the videos by Mike Dillard on Magnetic Sponsoring, his 7 video free e-course is worth the time to watch, as well Ann Sieg offers two ebooks, The7 Great Lies of Network Marketing and The Renegade Network Marketer.
Saturday, August 16, 2008
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